![Laptop with screenshot of the Big Butterfly Count website map on it](https://cdn.prod.website-files.com/665e26b58d78b98e53b26dd8/668808fb783bb361c7843017_Laptop-right-1200.webp)
We specialise in creating citizen science and data collection apps and websites that support ecological and conservation efforts.
From defining the problem to final delivery, we work closely with you to understand your project, audience, and goals.
Success goes beyond just downloads; we prioritise long-term engagement and are heavily invested in helping you to fulfil your mission. Our collaborative approach ensures we achieve your project goals and objectives in the most intuitive and user-centred way possible.
![Photo of green countryside with green field and a blue sky with clouds](https://cdn.prod.website-files.com/665e26b58d78b98e53b26dd8/66a3649ab52f20c519a8a8ed_fullpage-about-2200-thin.jpg)
At Natural Apptitude
we believe in...
Environment first
We are passionate about the environment and doing our part to help tackle the many challenges facing the natural world both here in the UK and abroad.
Trust
We take ownership of everything we do, valuing transparency at every level, both within our team and everyone we work with. We strive to build long lasting, fruitful relationships that can grow together.
Collaboration
Combining diverse perspectives from everyone involved in our projects is the key to creating innovative solutions. We work with everyone involved from users to stakeholders and the whole team in between, and always keep an open mind to everyone’s ideas.
Flexibility
Recognising that both project requirements and personal commitments can change, we pride ourselves on our flexibility with both our customers and our team’s needs.
Doing good
When we’re not working on projects that help the environment we focus on projects that help improve lives, in crowdsourcing and citizen science projects, health and education.
Featured on the BBC’s One Show, Springwatch and Countryfile
Small but mighty
Our small but dedicated team of 10 offer a wide range of skills from over 30 years of experience, in back and front-end development, research, user-centred experience and product design, marketing and environmental expertise.
Though based in the the UK we are remote first allowing us to gather the best talent from everywhere. With a flat team hierarchy we make sure that everyone’s voice is heard, and we collaborate closely together, even though we are far apart.
![Picture of Dave Kilbey](https://cdn.prod.website-files.com/665e26b58d78b98e53b26dd8/6661983c8238adf0f412d493_dave.webp)
Dave Kilbey
![Picture of Joe Woodhouse](https://cdn.prod.website-files.com/665e26b58d78b98e53b26dd8/666198df1c4b924b50989710_team_joe.webp)